The threat of restricting freedom of speech often feels abstract and distant to society. The “Once Upon a Time in Georgia” campaign changes that narrative by collecting real stories and bringing them to life through animations, showing that authoritarianism is not just a concept—it affects real people, including journalists, activists, and ordinary citizens.
“Once Upon a Time in Georgia” reveals the harsh realities of restricted freedom through seven animated videos, each telling a unique story in Georgian, Armenian, and Azerbaijani. The campaign also featured six blogs and six eye-catching posters that further explored these narratives.
Each story was created with the active involvement of its heroes. After meeting them and listening to their experiences, the campaign team reshaped these narratives in a way that resonates with young audiences.
By showcasing authentic accounts of curtailed freedom, the campaign powerfully contrasts the experiences of those living under authoritarian regimes with those in free societies. The materials were shared in the Facebook group Imitom.ge, which has over 100,000 members. Thanks to the enthusiasm and sharing from young people, this content ultimately reached nearly 2 million viewers.
However, the impact goes far beyond numbers—what truly matters is the surge of interest among young people and their understanding that freedom is not a given; it must be actively defended. We must learn from the past to ensure that history does not repeat itself and jeopardize our democratic journey.
The campaign was brought to life by the Democracy Laboratory, the driving force behind Imitom.ge, with support from MAC.
