Where do we draw the line between freedom of expression and censorship? How can independent media thrive? Why is it essential to protect journalistic sources? The campaign “Journalist’s Diary” tackled these vital questions, bridging professional media with younger audiences.
What sets this campaign apart is the involvement of popular influencers who resonate with youth. Each influencer addressed various topics, from funding for independent media to the importance of public broadcasting.
The collaborative effort between Studio “Triangle” and Project 64 reached nearly a million users on TikTok and Instagram, raising awareness about the significance of media. “Journalist’s Diary” demonstrated that the younger generation is eager for meaningful dialogue; all it requires is speaking their language and engaging them in their familiar spaces.
This campaign was brought to life by Studio “Triangle,” with support from MAC.
